Alice Charity

Latest statistics state that 17% of all children living in Newcastle-Under-Lyme and 25% of all children living in Stoke-On-Trent reside in low income families.

It is widely acknowledged that a childhood spent in poverty adversely impacts education, occupation, income and ill health. Alice Charity´s vision is to help these vulnerable families by providing an accessible service ensuring those most in need build confidence, take control and find purpose.

Not everyone´s family is as fortunate as yours so our mandate is to transform families, empowering those most in need to improve their own circumstances for both this generation and the next in order to create long term sustainability.

Bread In Common

Bread in Common is delighted to be returning to Stoke Pride with our wood fired pizza oven. Catering for vegetarians we offer simply a margherita style pizza or garlic and oil topped bread. All on our hand crafted bases, made using Italian flour, olive oil and baked off in real flames!

No additives, just good, real food.

Every pizza helps supports our community real bread bakery and the arts in Stoke-on-Trent. #Stokeculture

Bread in Common is part of B arts (registered charity number 1068736)

72 Hartshill Road, Stoke-on-Trent, ST4 7RB.

Bubba Bear Dog Wear

Bubba Bear Dog Wear is an LGBTQ+ owned business which provides quality handmade products for both pets and their owners. We have over 80 designs in our Bandanas, Bow Ties and matching owner Scrunchies, along with handmade rope leads, treat pouches, tote bags and so much more.

Breast Cancer Now

We’re Breast Cancer Now, the charity that’s steered by world-class research and powered by life-changing care. We’re here for anyone affected by breast cancer, the whole way through, providing support for today and hope for the future. We’re that trusted friend that you turn to for caring support when you need it most. That expert authority on research who is making breakthroughs and driving forward progress. And that vehicle for change, acting now to make sure anyone affected by breast cancer gets the best possible treatment and care.

Walk for all your Titties-worth

5-mile walk on the 29th August 2021 to raise funds for our vital research and care

Chameleon Jewellery & Accessories

Everything you need to provide that perfect gift for you and your rainbow family.

Trendy Lesbian, Gay, Bi-sexual, Asexual, Bear, Leather and Transgender items at a great price.

We at Chameleon Jewllery and Accessories make sure we meet our customers needs not just by the quality and the variety of products, but the delivery and customer service too.

The Circus Academy

The Circus Academy, Leek is proud to offer stress-free and fun-filled children’s birthday parties, wedding entertainment and circus workshops for children or adults. The Circus Academy can attend your public or private event and has public liability insurance and a DBS check. Find us on Facebook and get in touch for more info!

Crown Prosecution Services

The Crown Prosecution Service (CPS) prosecutes criminal cases that have been investigated by the police and other investigative organisations in England and Wales. The CPS is independent, and we make our decisions independently of the police and government.

Our duty is to make sure that the right person is prosecuted for the right offence, and to bring offenders to justice wherever possible.

Crazy Cow Coffee & Grill

Founded in 2011, Crazy Cow Coffee is a family run business specialising in providing great coffee from our mobile units at events around the North West area. Our fully trained baristas will expertly prepare espresso based coffee, fine teas, deluxe hot chocolate and our renowned Crazy Cow Shakes.

  • Food & Drink

The Cultural Sisters

The Cultural Sisters is a participatory arts organisation using creative processes to engage with people of all ages, abilities and cultural and social backgrounds to provide high quality enjoyable, creative experiences with visually interesting and beautiful results.

Our arts and crafts skills include textiles, printmaking, carnival arts, costume design and performance, sculpture, site decor, photography, film and animation, graffiti art, lantern making, and mosaic. The Cultural Sisters also collaborate with other creative professionals to meet the requirements of individual projects.

The Dog House

Stoke-on-Trent’s home of Puppy, Pet play and Fetish. Doghouse was born in January 2017 and was setup to provide a safe place in the midlands for pups, and other animals, to meet and play. It’s steadily grown to boast over 100 members, most of which are local to the midlands and the northwest. Whether it’s your first time being a pup, you’ve been on all fours for years, or you just want to see what the fuss is all about, come join us for a relaxed, friendly Pup Event. Doghouse is also proud to be the home of Mr Puppy UK 2019, who we are pleased to say is now Mr Puppy Europe 2020.

Douglas MacMillan Hospice

The Dougie Mac Hospice provides all hospice services free of charge to over 3,000 patients with life-limiting illnesses each year in the North Staffordshire area, also giving supportive care to their families and carers. We help people living with cancer and non-cancer life-limiting illnesses such as advanced heart failure, motor neurone disease and incurable lung diseases.


Gaylife is a sexual health and lifestyle support service created especially for the lesbian, gay bisexual and transgender (LGBT) community in Stoke-on-Trent, and for those questioning their sexuality or gender identity.

Gaylife runs a Gay and Bisexual Men´s drop-in group from 7pm until 9.30pm every Wednesday. The group is a great opportunity to relax and have a chat with other gay/bi men in Stoke-on-Trent. This drop in is available only for 18+, if you're 18 or under, visit the Galaxy page.

Gaylife also provides information and resources on all sexual health matters, including Sexually Transmitted Infections (STIs). On the last Wednesday of every month we also provide free and confidential HIV testing with results in 20 minutes from 5pm-8pm.

The drop in service is held at:

The Piccadilly Project,

57-59 Piccadilly,




GG's Nosh Box

Grant & Gilman Ltd are an independent small family run business. Our founder Jason is a highly experienced chef having worked in hospitality and events catering for the last 25 years. We can cater for any event, big or small, formal and informal. For festivals and functions, parties and product launches. Our team are uniquely experienced in the live events and conference industry and are committed to sterling levels of customer service.

We specialise in Gourmet Grilled Cheese Sandwiches, Posh Toasties and Premier Paninis, prepared on site in our converted 1960s Horse Trailer, but that’s not all we offer! We have a wide range of different menus to suit any event. All our produce is at a very high standard, and our food is always freshly cooked from locally sourced ingredients where possible.

GMB Union

The GMB Union is an organisation that has Equalities at the forefront of our beliefs. Our aim is to protect members in their workplace and get members good pay and good working conditions. We believe passionately in fairness and give our support to The LGBT+.organisation. We support Pride events throughout the country and hold an annual LGBT + Conference in London alongside all of our sister unions. Always an interesting Conference with plenty of debates and motions taking place. Our Region is very active with LGBT + activity.


Stoke-on-Trent´s premier LGBTQ nightclub appearing in the main arena for all your alcoholic and soft refreshments at Pride. Feel like partying through the night? Don´t forget to purchase your discounted evening wristband and join us as the party continues through till 6am!


We are a leading manufacturer of convenience food in the UK and our purpose is to make every day taste better.

We supply all of the major supermarkets in the UK. We also supply convenience and travel retail outlets, discounters, coffee shops, foodservice and other retailers. We have strong market positions in a range of categories including sandwiches, salads, sushi, chilled snacking, chilled ready meals, chilled soups and sauces, chilled quiche, ambient sauces and pickles, and frozen Yorkshire Puddings.

We have 16 world-class manufacturing sites and 18 distribution centres in the UK, with industry-leading technology and supply chain capabilities. We generated revenues of £1.2bn in FY20 and employ approximately 12,200 people. We are headquartered in Dublin, Ireland.

KatD Facepainting

photography provided by: Andreas Christaki

I have been a qualified Make up Artiste since 2005. I have delivered my creative style of body art to lots of local clients, including theatre, music videos, film and art performances. Recently I worked with Fiona Wood to deliver at body paint that highlighted the gendered body, which was showed at Staffordshire University. We continue to work together on a new and wonderful artistic projects.

My style of body art is big, bright, bold and full of sparkle. My most reckonisable work is my flowers & rainbows. I adore to paint on everyone and everything, including vehicles to animals.

At the moment I am a Art & Design teacher at Created Acedamy, which I find completely rewarding. i think i have painted most of my students once.

Learning Disability Community Health Teams – Combined Healthcare NHS Trustr

The Community Learning Disability Team (CLD HT) are the specialist point of access for assessment, treatment and support for people aged 18 or over with a diagnosed Learning Disability. We are multi professional team, who work in collaboration with the person with a learning disability their families, carers and other providers to effectively meet health needs.

The Intensive Support Team provide assessment, support and treatment to adults who have a learning disability and complex needs including, autism and mental health needs. It supports people who are reaching crisis and may otherwise require an admission to hospital.

LGBT Labour

LGBT Labour is a socialist society affiliated to the Labour Party in the United Kingdom. The purpose of this organisation is to campaign within the Labour Party and wider Labour movement to promote the rights LGBT+ individuals, as well as to encourage members of the LGBT+ community to support the Labour Party.

Mermaids UK

Being transgender can be incredibly isolating both for the person and the family who support them. Don´t be alone, reach out to Mermaids who can put you in touch with others. Make new friends and share experiences.

Midlands Partnership NHS Foundation Trust

Midlands Partnership NHS Foundation Trust (MPFT) was formed in June 2018 when South Staffordshire and Shropshire Healthcare NHS Foundation Trust (SSSFT) joined with Staffordshire and Stoke-on-Trent Partnership Trust (SSOTP).

We are a great forward thinking Trust with around 8,500 employees who provide a wide range of services including mental health, learning disability, addiction, IAPT and adult social care services across Staffordshire, Stoke-on-Trent and Shropshire. The variety of services means that we can offer our employees genuine opportunities to develop their careers by gaining experience across a number of specialisms.

We look forward to seeing you at Stoke Pride, make sure you come and say ´Hello´ to the Recruitment Team, or use our links below

Mimmo´s Italian Kitchen

Having had Restaurants for 31 years we decided to buy a ´Catering Truck ´. We produce home-made Traditional Italian Dishes using the finest local organic produce wherever possible. Charging Ordinary Prices for Extraordinary Food.


The real escape experience.

Based in Castlefield Street, Etruria, ST4 7AQ we have three rooms to escape from. The Witchcraft room, The Science Mishap room and The Iron Foundry room.

Our rooms have been custom designed to provide you with the most realistic experience possible, you will truly believe you are there living and breathing the room you are in.

You have 60 minutes to escape the room of your choice, each room will be full of puzzles, cryptic clues and riddles which must be solved in time to allow you to escape.

Newcastle And Stafford Colleges Group

Newcastle College and Stafford College merged in 2016 to form Newcastle and Stafford Colleges Group. Today, the Group is a force to be reckoned with. Staffordshire’s largest and most successful further education provider, rated Outstanding by Ofsted and placed in the top 10% of colleges nationally for student achievement rates. Our campuses provide a friendly welcome, with first class facilities and a dedicated staff team who put student success at the heart of everything they do.

Check out our website for details of the wide range of courses we offer and more information on what makes us Staffordshire’s leading college. As you will read, everything we do is about you. Your prospects, your progress, your ambitions fulfilled.

North Staffordshire Campaign Against Racism and Fascism

We are not affiliated to any political party. All we ask for is a commitment to fight racism and fascism to defend the multicultural society that we live in today.

Supported by local trade unions, faith groups, community organisations, student groups and many individual members, NorSCARF campaigns against the likes of the Nazi British National Party, the English Defence League, and other far right entities. We oppose all bigotry, such as anti-Semitism and Islamophobia, sexism, homophobia and transphobia, prejudice against old people, disabled people, and travelling communities.

North Midlands LGBT Older People´s Group

Set up in 2009, the group aims to offer mutual peer support in a non-judgemental way for the benefit of its members, with the principal objective of counteracting social isolation and loneliness.

We try to be an inclusive rather than exclusive group open to all older gay, lesbian, bisexual and transgender people who share our aims and objectives, and endeavour to operate with transparency and integrity.

We encourage the building of friendships with the objective of establishing mutual social support networks to create a sense of community.

Currently we have a two year programme of creative workshops and outings funded by the People´s Health Trust. So far we have enjoyed creating pottery, printmaking and baking all sorts of amazing breads. We have visited Trentham Gardens, the opening night of Treasure Island at the New Vic and collaborated in a joint celebration of LGBT History Month by promoting a performance of Project Adorno´s ´Jarman in Pieces´

We will be supporting the monthly events linked to the first ever LGBTQ Art Exhibition currently showing at the Potteries Museum and Art Gallery - ´Creative Rage´

New Era

New Era provides free and confidential round-the-clock advice and support for anyone in Staffordshire and Stoke-on-Trent affected by domestic abuse - regardless of their gender, age, ethnicity or location. The 24-hour confidential helpline for victims is: 0300 303 3778 and there´s a live chat facility via

The confidential helpline for perpetrators is: 01785 601690.

New Era is co-funded by the Staffordshire Commissioner, Staffordshire County Council and Stoke-on-Trent City Council. The service - for victims, perpetrators, as well as their families - is delivered by Victim Support and Reducing Reoffending Partnership (RRP) through a team of specialist advisors, focusing on prevention and early intervention.

North Staffordshire Combined Healthcare

North Staffordshire Combined Healthcare NHS Trust provides a range of inpatient and community mental health and learning disabilities services to adults, older people and children across Stoke-on-Trent and North Staffordshire. We are proud to have received an overall rating of ´Outstanding´ by the Care Quality Commission (CQC) earlier this year. We were rated as Outstanding for having caring and responsive services and ´Good´ for having safe and effective services, and being well-led.North Staffordshire Combined Healthcare NHS Trust provides a range of inpatient and community mental health and learning disabilities services to adults, older people and children across Stoke-on-Trent and North Staffordshire. We are proud to have received an overall rating of ´Outstanding´ by the Care Quality Commission (CQC) earlier this year. We were rated as Outstanding for having caring and responsive services and ´Good´ for having safe and effective services, and being well-led.

The Deputy Chief Inspector for Hospitals (lead for mental health), Paul Lelliott, said following our 2019 CQC inspection, "We found a number of areas of outstanding practice at the trust that were making a real difference to people´s lives. Staff treated patients with compassion and kindness, respected their privacy and dignity, and supported their individual needs."

We will be promoting learning disability awareness week which commences the following Monday on the 17th Mencap´s Learning disability week this year is focusing on sport and inclusion.

We will also promote the role of the learning disability nurse and the community learning disability team

The Community Learning Disability Team (CLDT) is part of Combined Healthcare NHS Trust and we are the specialist point of access for assessment, treatment and support for people aged 18 or over with a diagnosed Learning Disability. We are multi professional team, working collaboratively in providing an innovative and person centred service, to effectively meet client´s health needs.

Open Expression

Open Expression is an ecumenical Christian worship community which offers a warm welcome to people who are Lesbian, Gay, Bisexual, Transgender, Queer/Questioning , Intersex, Asexual and all who seek an inclusive Church.

We meet on the first Sunday of the month at;

The Summer St. Centre

Home of Stoke Baptist Church,

Foden Street,

Stoke-on-Trent. ST4 4BU

Doors open 6:00pm

Service starts 6:30pm

Stoke Baptist Church which hosts Open Expression is Registered for Same Sex Marriage´s


PAPYRUS is the national charity dedicated to the prevention of young suicide Suicide is the biggest killer of young people under 35 in the UK. We exist to reduce the number of young people who take their own lives by shattering the stigma around suicide and equipping young people and their communities with the skills to recognise and respond to suicidal behaviour. Our vision is for a society which speaks openly about suicide and has the resources to help young people who may have suicidal thoughts.

SUPPORT: We provide confidential support and advice to young people struggling with thoughts of suicide, and anyone worried about a young person through our helpline, HOPELINEUK.

Call: 0800 068 4141 Text: 07860039967 Email: Opening hours: 9am – midnight every day of the year (Weekends and Bank Holidays included)

Rainbow Therapy Guidance & Healing

Rainbow: Therapy, Guidance and Healing will be offering Tarot Readings, Indian Head Massages and a retail stall featuring our Healing Woods range, nature based products such as lavender bags, mother nature sculptures, driftwood tea-lights, candles, incense sticks, tumblestone crystals and chakra balancing jewellery.

S.A.G.E. - Sexuality And Gender Empowerment

Providing support for individuals or groups of people with their sexuality or gender identity

Questioning either yourSexuality or Gender canbe confusing andisolating especially foryoung people. At SAGE we provide 1-1or group support forindividuals and groupsof people aged under16, 16-25 and 25+ We also look to supportfamily and friends,schools and colleges,and part of a widermulti-disciplinary team.


Samaritans mission is for fewer people to die by suicide.

We offer a non-judgemental, confidential, free, listening service for people in emotional distress.

We offer a safe place for people to talk through their troubles. This could anything, for example

• Relationship breakup

• Work issues

• Family troubles

• Poor health

• Addiction

• Bereavement

• Money worries

• Self-Harming

• Suicidal Thoughts

If it’s upsetting you, we are here to listen. We do not give advice but, we do give you the opportunity to talk through your concerns. We want you to know we care about you.


We are a registered charity based in North Staffordshire. We provide support for anyone who has experienced or is affected by any form of sexual violence including rape, sexual violence, domestic violence, 'honour' related violence and childhood sexual abuse, whether recently or in the past.


Scouts welcome everyone, regardless of gender identity or sexuality. To help celebrate the inclusion and diversity we are so proud of. We, as Potteries North District Scouts, are joining Stoke Pride to promote scouting.

We welcome you to come and see what scouts get involved in and say hello.

Slush Puppies & Candy Cables

Cool down with our Slush, chose from a variety of flavours Inc bubblegum, strawberry & raspberry.

Perfect on a hot summer day!

  • Food & Drink

Staffordshire County Council Adoption and Fostering

Staffordshire County Council Adoption and Fostering team is looking for people just like you to make a real difference to local children.

If you have ever considered Adoption or Fostering then we would love to hear from you. Come along and meet us at Stoke Pride at our stand or get in touch now and we´ll send you out an information pack.

We need adopters for babies, sibling groups and children with additional needs and we need foster carers for children aged 0-18.

You can foster for anything from 1 weekend a month — go on make a difference to a local child it could be the best decision you ever make.

Staffordshire Fire & Rescue Service

The Service is delighted to be supporting Stoke Pride 2021 at Hanley Park, ST1 6QU , Saturday 7 August 2021 at 13:00 - 18:00. This is a free event and is especially poignant following the year we’ve all had and that we all missed PRIDE last year . It gives us a chance to celebrate and an event like PRIDE attracts considerable participation with members of the public from a wide section of society for us to engage with. PRIDE is a great environment to be present and engaging. So as well as safety messages, conversations about recruitment and opportunities within the whole Service PRIDE is an opportunity not to missed.

Come along and join Hanley Blue Watch at Hanley Park on Saturday

Staffordshire Police LGBT+ Network

We know that by creating an inclusive culture, which values difference, this will deliver better service and outcomes for the diverse communities we serve.

Our commitment to equality and diversity runs throughout our everyday policing as well as through the organisation in terms of supporting the needs of colleagues.

We encourage people to bring their whole selves to work, valuing different approaches, perspectives and ways of working, so that they can achieve their full potential and deliver their best.

We are working hard to attract more people from all the communities who live across Staffordshire and the surrounding areas and we welcome applications from all communities and underrepresented groups, regardless of race, sexual orientation, disability, faith, age and gender.

To find out more about Staffordshire Police and our latest recruitment opportunities, visit our website.

Staffordshire Sexual Health Charity

Staffordshire Sexual Health Charity (Formerly Staffordshire Buddies) is here to motivate, empower and support all individuals to develop positive sexual health, well-being, social inclusion and independence. We will support the well-being of those living in Stoke on Trent and Staffordshire who are affected by, or are at risk of sexual ill-health. This will be achieved by raising awareness and providing education, assistance, information, advice and advocacy to support the development of positive sexual health. Our person centred integrated approach enables and empowers individuals to make healthy choices, and to manage their own health and wellbeing, through education and support.

Staffordshire Together For Carers

Staffordshire Together for Carers Service is available to Carers of all ages, including young Carers (5-18), and adult Carers (18+) who either live in Staffordshire, or are registered with a Staffordshire GP or are providing unpaid care to someone that lives in Staffordshire. The service is delivered by a partnership of organisations who are committed to supporting Carers. The service exists to ensure that Carers have access to information, advice, and a wide range of support services that are designed to help Carers continue in their caring role for as long as they choose and to reduce the impact the caring role can have on their own health and wellbeing.

Staffordshire University

Staffordshire University has a long-standing commitment to equality, diversity, social inclusion and mobility, which is central to our success in creating inclusive and supportive teaching and learning environment. LGBT+ issues are covered within our wide-ranging course portfolio and research, including sociology, law, sport and exercise, film and media, drama and theatre, history, creative writing, art, health and social care, psychology, education. We are proud to be a Stonewall Diversity Champion.

The LGBT+ University Staff Network Group provides a confidential and supportive environment for all staff who identify as lesbian, gay, bisexual, transgender+ and promotes inclusivity and an awareness of wider diversity issues. The Staffordshire University Student Union LGBT+ Network is a student-led group that seeks to represent the views and needs of our diverse student body. It provides an open place for any student to be who they are, holding regular events and meetings to discuss common interests and learn more about the LGBT+ community and members regularly engage with national democracy via the NUS' conferences and events. As well as writing articles that are published on the Students' Union website and engaging with inclusivity University projects and processes, the LGBT+ Network also feeds directly into the Students' Union's democratic structures to help shape the Union's work.

The University Staff and Student Networks have been actively involved in World AIDS Day, LGBT+ History month, Stoke Pride and other campaigns.

Streetwise Food Co.

Streetwise Food co will be serving speciality espresso based coffees along with flavoured Iced latte’s using our own blend of espresso. For the food offering we will be serving Loaded chips, cheesy chips along with our burgers, hotdogs and bacon barms.

  • Food

Sweetie Paradise

Sweetie Paradise Pick ´n´ Mix.

  • Food

Trentham Running Club

Trentham Running Club pride ourselves on being one of the most welcoming and supportive running clubs in the area. We cater for runners of all abilities from social beginner to competitive racer, we host a number of local races, and we have a diversity of members who come together for social and charity events. We are pleased and excited to be taking part in Stoke Pride for the first time to show our support for our LGBT+ community, and to share our love for running with anyone and everyone. TRC strive to be a fully inclusive and accepting club, and are looking forward to meeting you all on the day.

University Hospitals of North Midlands

Each year UHNM care for over two million people who come to us for emergency treatment, planned operations and medical care. We are a teaching hospital in partnership with Keele University and we have a patient-centred clinical research facility providing state-of-the-art facilities.

University Hospital has two sites: Royal Stoke University Hospital, located in Stoke-on-Trent and County Hospital, located in Stafford. From these hospitals we provide a full range of general acute hospital services for approximately 700,000 people living in and around Staffordshire and beyond. The Trust also provides specialised services, such as Trauma, for three million people in a wider area, including neighbouring counties and North Wales.

Our specialised services include cancer diagnosis and treatment, cardiothoracic surgery, neurosurgery, renal and dialysis services, neonatal intensive care and paediatric intensive care. We are also recognised for our particular expertise in trauma, respiratory conditions, spinal surgery, upper gastro-intestinal surgery, complex orthopaedic surgery, laparoscopic surgery and the management of liver conditions. The Trust has some of the most modern operating theatres in Europe.

More than 165,000 patients attend our Accident and Emergency department. Many emergency patients are brought to us from a wide area by both helicopter and land ambulance because of our Major Trauma Centre status.

Xercise 4 Less

We are proud to be supporting Stoke Pride this year welcoming members old and new without exclusion or discrimination.

We are a local gym situated in Newcastle-under-Lyme, offering affordable memberships which include over 200 classes per month, Unlimited access from 6am-10pm, free induction and consultations with PT support.

Let us help you to reach your goals and enjoy the journey.

Call us on 01782 940777 or email to book a free trial. Visit our website for offers and joining info.

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2021 Sponsors

Without whom the event would not be possible